By buying regionally, purchasing power circulates regionally before being spent outside the community as ordinary euros. The extra money circulation means that companies make additional sales, generating extra income for them and their employees. The money is earned and spent four or more times before disappearing from the community. This money stimulates local production and local consumption.
The regional organization creates value for members in the region and in all societal domains. The regional organization is being set up in such a way that it can compete with (global) commercial companies. The regional societal added value of buying locally is emphasized, and the regional disadvantages when opting for other companies (such as Amazon) are extensively listed.